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URL is an acronym that stands for Uniform Resource Locator. Using the comparison of physical postal addresses to URLs is a great way to visually understand a process and concept that cannot be seen...

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Most long-tail...

Google Penguin update was designed to reduce ‘web spam’ and encourage high-quality content for users. Since its initial release in April 2012, Google Penguin has released several updates. With each...

Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertiser's message to other websites or the users create a scenario which can lead to...

SERP is an acronym that stands for “search engine results page”, and is a list of webpages that appears after someone searches on Google and other search engines. For digital marketers and business...

Sandbox Google is a mythic algorithm or sanction from Google that does not let new sites get to the top positions of the search engine. It is called mythic because Google has not officially confirmed...

A domain, in the context of networking, refers to any group of users, workstations, devices, printers, computers and database servers that share different types of data via network resources. There...

Domain name extensions are the last part of a domain name. For example, in ‘oryon.net,’ the domain name extension is .net.

You’ll also see domain name extensions referred to as top-level domains...

What is Keyword proximity?

Keyword proximity in search engine optimization refers to keyword accessibility or proximity to another element of your website. There is a real technique to detect the proximity of keywords in the...

Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by multiple names, including web crawler, spider,...

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is...

Before we start digging into the best domain extensions for SEO, let’s discuss what a domain extension is. A domain extension is also referred to as a Top-Level Domain or TLD.

The domain extension...

Paid search works essentially like an auction. When someone conducts a search, the search engine will look at the keywords included in the query to determine whether or not it contains any keywords...

A private blog network (PBN) is a network of websites that only exist to link to a central website in order to influence that website's authority in search.


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Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by multiple names, including web crawler, spider,...

An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...

What is Google Webmaster Tools?


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How do I optimize for RankBrain?


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Why is RankBrain important?


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RankBrain is a major part of the Google algorithm that uses artificial intelligence and machine learning to learn about users and how they respond to the search results, particularly on previously...

Google Sandbox is the period that a new site has to go over before it can rank in the top position on the SERPs. This waiting time is not a penalty. Thus, even if you have perfected your web design...

Why are meta tags so important to SEO?


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Think of a meta tag as a short summary of your page. It can be used for both search engines and users to preview page content. Essentially, what is your page about? (In this case, you can judge a...

Google Web Stories elevates publication content by transforming standard reports and blog posts into a vibrant and engaging experience for your audience. A Google Web Story combines recordings,...