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    Benefits of an HTML Sitemap

    Benefits of an HTML Sitemap


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  2. HTML Sitemap vs. XML Sitemap: What's the Difference?

    HTML Sitemap vs. XML Sitemap: What's the Difference?


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    An HTML (hypertext markup language) sitemap...

    An HTML (hypertext markup language) sitemap includes every page on your website—think of it as a table of contents.

    While a simple HTML sitemap can be an unorganized list of pages, this is not...
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    A landing page is a standalone web page that...

    A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from...
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    In technical terms, meta tags are simple portions...

    In technical terms, meta tags are simple portions of HTML code located in the headers of the web page. They are short sections of text describing the content on the page they’re on, not on the page...
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    White hat SEO is a term used to refer to SEO...

    White hat SEO is a term used to refer to SEO strategies that function within the rules and expectations of search engines and searchers. It means implementing techniques to improve a website’s search...
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    An XML (Extensible Markup Language) Sitemap is a...

    An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...
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    Domain name extensions are the last part of a...

    Domain name extensions are the last part of a domain name. For example, in ‘oryon.net,’ the domain name extension is .net.

    You’ll also see domain name extensions referred to as top-level domains...
  9. Bounce rate is a web analytics metric that...

    Bounce rate is a web analytics metric that measures the ratio between single-page sessions and all sessions.
    Google does not use bounce rate in their ranking algorithm.
    High bounce rates aren’t...
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    When you launch a new website, it goes without...

    When you launch a new website, it goes without saying that it won’t automatically top the search engine results pages.

    But, around 2004, digital marketers started to notice that it was taking...
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    A private blog network (PBN) is a network of...

    A private blog network (PBN) is a network of websites that only exist to link to a central website in order to influence that website's authority in search.


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    Paid search advertising is a type of digital...

    Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of...
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    An XML sitemap is a structured list of all pages...

    An XML sitemap is a structured list of all pages on a website available to be crawled by search engines. The XML sitemap is not intended to be viewed by users as it is written in a machine-readable...
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    Keyword difficulty is a metric that measures the...

    Keyword difficulty is a metric that measures the effort it would take for your content to rank on the first page of Google for a certain keyword. In other words, if a keyword is difficult, then it...
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    A SERP (search engine results page) is the page...

    A SERP (search engine results page) is the page of results that appears after someone searches a search engine.


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    Top-level domain (TLD) refers to the last segment...

    Top-level domain (TLD) refers to the last segment of a domain name, or the part that follows immediately after the "dot" symbol.

    For example, in the internet address: https://www.google.com, the...
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    An XML (Extensible Markup Language) Sitemap is a...

    An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...
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    Specific to the internet, the term domain can...

    Specific to the internet, the term domain can refer to how the internet is structured, and domain also refers to how an organization's network resources are organized. In general, a domain is an area...
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    Keyword stemming is the process of generating new...

    Keyword stemming is the process of generating new words from the same root word.

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    Googlebot is the web crawler used by Google to...

    Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as specialized crawlers for...
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    Think of heading tags as an outline of your...

    Think of heading tags as an outline of your content. They’re HTML tags that indicate headings on a webpage. An H1 tag, or Heading 1, is the name or title of your piece of content. It’s the biggest...
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    A 301 redirect indicates the permanent moving of...

    A 301 redirect indicates the permanent moving of a web page from one location to another.

    The 301 part refers to the HTTP status code of the redirected page.

    Example: blog.ahrefs.com redirects...
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    An XML (Extensible Markup Language) Sitemap is a...

    An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...
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    An organic result in search engine optimization...

    An organic result in search engine optimization (SEO) is just that: a result on SERPs that appears because of the relevance of the listing to the words (keywords) used by the prospective client in...
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    A landing page is a specific page on your website...

    A landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook. This contact information is collected using a...
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