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  1. This policy, known as “double serving,” prevents...

    This policy, known as “double serving,” prevents multiple ads from the same or commonly-owned company from appearing on the same search results page. To comply with this policy, advertisers should...
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    Run a reverse DNS lookup on the accessing IP...

    Run a reverse DNS lookup on the accessing IP address from your logs, using the host command.
    Verify that the domain name is in either googlebot.com or google.com.
    Run a forward DNS lookup on the...
  3. Instead of people publishing pictures in hard...

    Instead of people publishing pictures in hard copy and exhibiting to friends over a cup of tea, photo sharing websites allow users to upload their images to share with their online friends, or indeed...
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    A PBN is a network of websites used to build...

    A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. ... PBNs usually provide little to no...
  5. One of the first metrics you'll want to look at...

    One of the first metrics you'll want to look at is “Mobile-friendly Click Rate”: the percentage of mobile clicks that go to a mobile-friendly page, as defined by Google's Mobile-Friendly Test. This...
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    cPanel is as secure as you can make it, by...

    cPanel is as secure as you can make it, by following the security tips and taking the various precautions. With a strong password, firewall, secure SSH, PHP, and web servers, you can have robust...
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    The Java programming language was developed by...

    The Java programming language was developed by Sun Microsystems in the early 1990s. Although it is primarily used for Internet-based applications, Java is a simple, efficient, general-purpose...
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    Having the Google Authorship markup means that...

    Having the Google Authorship markup means that people who click on your author byline in the SERPs will be taken straight to your Google+ profile page. Which means that they can see what you post in...
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    Magento is an ecommerce platform built on open...

    Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of...
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    The main function of DNS is to translate domain...

    The main function of DNS is to translate domain names into IP Addresses, which computers can understand. It also provides a list of mail servers which accept Emails for each domain name. Each domain...
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    Email marketing is a form of marketing that can...

    Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. ... When you want to grow your brand or sell your stuff,...
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    Keyword stuffing is widely condemned by search...

    Keyword stuffing is widely condemned by search engines, and the activity could lead to a search penalty. In other words, if you fill your page with needless keywords, it won't improve your chances of...
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    IMAP is better if you are going to be accessing...

    IMAP is better if you are going to be accessing your email from multiple devices, such as a work computer and a smart phone. POP3 works better if you are only using one device, but have a very large...
  14. Enterprise mobility can give your employees the...

    Enterprise mobility can give your employees the facility to work from anywhere. Mobile applications also help employees to access important business data from anywhere and at any time. ... This in...
  15. Having your domain registered through one service...

    Having your domain registered through one service and your hosting in another service doesn't impact your SEO, and where you host your website files doesn't directly matter either.
  16. While it's anything but new, . NET is still a...

    While it's anything but new, . NET is still a totally viable option for web and mobile development, which is why so many San Fran developers are still using it. ... NET community is growing faster...
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    Drop down menus are bad for two reasons....

    Drop down menus are bad for two reasons. Depending on how they're programed, can be difficult for search engines to crawl. ... Even worse, drop downs encourage visitors to skip important top-level...
  18. You can reactivate your Facebook account at any...

    You can reactivate your Facebook account at any time by logging back into Facebook or by using your Facebook account to log in somewhere else. Remember that you'll need to have access to the email or...
  19. Backlinks to your website can garner traffic,...

    Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That's why it is vital to make link building a part of your SEO plan. ... Marketers...
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    Transition effects are animation options within a...

    Transition effects are animation options within a presentation. ... But when you start the actual slideshow, transitions will dictate how the presentation progresses from one slide to the next.
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    Ad rotation is the way we deliver your ads on...

    Ad rotation is the way we deliver your ads on both the Search Network and the Display Network. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your...
  22. 3/24 is the generally the best frequency cap for...

    3/24 is the generally the best frequency cap for some unfathomable sociological reason, as on average more users will click on your ad if they see it 3 times per day. This is just an average of...
  23. Use the search terms report to identify new...

    Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as...
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    Keywords are ideas and topics that define what...

    Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you...
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    Click-to-call refers to a type of Google Ads' (...

    Click-to-call refers to a type of Google Ads' ( formerly AdWords) ad that, when clicked, directly calls the business as opposed to linking to their website. These ads can only show on mobile devices;...
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