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A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is...

Before we start digging into the best domain extensions for SEO, let’s discuss what a domain extension is. A domain extension is also referred to as a Top-Level Domain or TLD.

The domain extension...

Paid search works essentially like an auction. When someone conducts a search, the search engine will look at the keywords included in the query to determine whether or not it contains any keywords...

A private blog network (PBN) is a network of websites that only exist to link to a central website in order to influence that website's authority in search.


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Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by multiple names, including web crawler, spider,...

An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...

What is Google Webmaster Tools?


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How do I optimize for RankBrain?


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Why is RankBrain important?


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RankBrain is a major part of the Google algorithm that uses artificial intelligence and machine learning to learn about users and how they respond to the search results, particularly on previously...

Google Sandbox is the period that a new site has to go over before it can rank in the top position on the SERPs. This waiting time is not a penalty. Thus, even if you have perfected your web design...

Why are meta tags so important to SEO?


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Think of a meta tag as a short summary of your page. It can be used for both search engines and users to preview page content. Essentially, what is your page about? (In this case, you can judge a...

Google Web Stories elevates publication content by transforming standard reports and blog posts into a vibrant and engaging experience for your audience. A Google Web Story combines recordings,...

Contextual backlinks are links placed within the body of text on a website as opposed to being placed within the header or footer. A contextual backlink includes optimized anchor text to help a user...

Long-tail keywords are unpopular phrases that users only search a few times per month.
We call them long-tail because they fall in the long, stretched out part of the graph when we plot search...

The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query versus all the other indexed content on the web.


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Difference between an HTML and an XML Sitemap


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Having HTML sitemaps on websites isn’t just to up your search engine visibility, however. Users of the website also find it helpful to see the full organization of the website when they access a...

Why is keyword research important?

Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation.

This strategy is capable of attracting, involving and creating...

Bounce rate is a web analytics metric that measures the ratio between single-page sessions and all sessions. Google does not use bounce rate in their ranking algorithm. High bounce rates aren’t...

Search Engine Result Pages (SERPs) are the webpages that search engines display after a searcher inputs a question or query into their platform.


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Keyword stemming is the process of removing all modifiers of a keyword including prefix, suffix, and pluralization until only the root of the word remains. For example, “consulting” and “consultant”...

Google Suggest or autocomplete is a Google search engine function that provides suggestions to users as they enter their search query into the search box. Through another function called Google...