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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. ... Search engines reward advertisers who can create relevant,...

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important...

Common hit types include page tracking hits, event tracking hits, and ecommerce hits. Each time the tracking code is triggered by a user's behavior (for example, user loads a page on a website or a...

Quality content is anything that Google decides is worth sharing. It's real answers to real people's questions. It's content that people want to digest because it helps or entertains them, tells them...

A comparison of data between two date ranges. An attribute of a data set that can be organized for better analysis. The total amount of revenue a business has made in a given date range. A report...

The Crawl Stats report provides information on Googlebot's activity on your site for the last 90 days.

Page Swapping is a normal memory management function of most Operating Systems. It is a black hat SEO technique. In this technique, a page that has achieved the good ranking is replaced by another...

Backlinks remain one of the strongest ranking signals in Google's ... then this is an important ranking factor, especially for small business SEO.

Yes, Crawl errors occur when a search engine tries to reach a page on your website but fails at it.

Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase....

Reciprocal linking occurs when two or more parties link to each other on their respective sites. For example, site A wants to boost page X's search engine ranking for a target keyword. Site A would...

#1: Ahrefs. Used for: Research and Analysis. ...
#3: seobility. Used for: SEO Audit. ...
#5: Long Tail Pro. Used for: Keyword Research. ...
#6: SEM Rush. Used for: Keyword + Competitor Research....

There are actually a couple of different types of sitemaps, such as a visual one that you can create before building a website, but we’re going to focus on the one that is most important for SEO.
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The robots exclusion standard, also known as the robots exclusion protocol or simply robots. txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard...

Step #1: Create a List of Keywords.
Step #2: Analyze Google's First Page.
Step #3: Create Something Different or Better.
Step #4: Add a Hook.
Step #5: Optimize For On-Page SEO.
Step #6: Optimize...

Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages,...

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine,...

A conversion is the action you want completed after your PPC ad is clicked on. Most commonly in the direct response world this action is a form submission or a sale, but a conversion could just as...

What is the Google knowledge graph?

What is referral traffic?

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure...

KEI stands for “Keyword Effectiveness Index”. The KEI essentially helps point out which keywords are the most effective and valuable. Below, I’ll explain why the KEI is important, and exactly what it...

Stumbleupon and Reddit are both apparently getting more traffic.

Link building is important benefits is a major factor in how Google ranks web pages. Google notes that: "In general, webmasters can improve the rank of their sites by increasing the number of...

Here’s the basic process:

Find the keywords for which you have lackluster rankings.
Figure out why the other pages are outranking you.
Beat those pages on those points.
Rinse and repeat.