Digital ad trafficking is the process by which a media plan is built out into a live campaign serving and tracking ads. The goal of the process is to create and prepare a digital media campaign for...
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Digital ad trafficking is the process by which a media plan is built out into a live campaign serving and tracking ads. The goal of the process is to create and prepare a digital media campaign for...
Backlink strategies have been an important part of online marketing for a long time now. They help improve your website's traffic, rank, reputation, and even relationships.
Though the effectiveness...
We live in an undeniably digital era. Organizations intent on creating an influential brand presence should be visible on the web. However, if you’re not on page one, you’re likely not winning clicks...
Content marketing is one of the most practical, effective, and useful marketing strategies today. Go thorough the top 10 benefits of content marketing.
1. More on-site content. It may seem like a...
Here are the top 5 quality management tools:
1. Flowchart
2. Check Sheet
3. Cause-Effect Diagram
4. Control Charts
5. Pareto Chart
A DNS server is a computer server that contains a database of public IP addresses and their associated hostnames, and in most cases serves to resolve, or translate, those names to IP addresses as...
Software testing is a process, to evaluate the functionality of a software application with an intent to find whether the developed software met the specified requirements or not and to identify the...
PHP is a popular and widely used programming language which is utilized to build dynamic web applications with MySQL database connections. For a programming language to be successful, it must be...
What is SMO? Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is an integrated digital marketing methodology that represents the perfect...
The typical trigger for an error 404 message is when website content has been removed or moved to another URL. There are also other reasons why an error message could appear.
An ad impression is simply the number of times your ad, whether it’s a banner, button, or text link, has been (or will be) exposed to a potential viewer. A click-through is the actual number of times...
Both things are equally important because backlinks can get you ranking but if your content is not well enough and informative then viewers will not be able to stay for a long time on your website...
Heading tags are mainly used to make the search engine understand what your website is all about because it doesn’t get through the texts and other content. Using the HTML codes, it becomes easy for...
Pogo-sticking refers only to the latter cause of high bounce rates. Depending on the nature of your website, wikis for example, a high bounce rate may be a sign of success but pogo-sticking is never...
Since the title tag is what shows up in SERPs, it's important that it accurately reflects what the page is about to encourage people to click on it. It also needs have keywords that tell search...
what is one Way Link Wheel..?
Rich snippets facilitate websites to communicate with search engines in a different way. They consist of structured data that allow search engines to see different types of content on your site....
Google just announced a major algorithm update—one that will impact 10% of all searches. The update involves a language processing technology called BERT, which can assess the way words in a search...
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving...
There is no arguing that WordPress is one of the most SEO-friendly CMS' out there, and that is one of the reasons why it is so popular. Not only is it user-friendly, but it is easy to implement a...
In a nutshell, it’s Google’s web crawling bot – sometimes called a ‘crawler’ or ‘spider’. In other words, it’s a program developed by Google that’s designed to explore web pages on the internet.
1. Long-tail keywords are how you outrank the competition
2. Long-tail keywords are how people actually search the Internet
3. Long-tail keywords provide context to your content
4. Long-tail...
The difference is that XML sitemaps are written for search engines and HTML sitemaps are written for humans. An XML sitemap is specifically written for search engine spiders. ... An HTML sitemap...
Types of Negative SEO techniques.
Link farms
Scrapers
Fake reviews
Heavy crawling
Hacking and malware
Keyword cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can't discern which content...
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