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PageRank (PR) is a mathematical formula that judges the “value of a page” by looking at the quantity and quality of other pages that link to it. Its purpose is to determine the relative importance of...

Name your images descriptively and in plain language.
Optimize your alt attributes carefully.
Choose your image dimensions and product angles wisely.
Reduce the file size of your images.
Choose...

Social signals refer to a webpage's collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are...

In-Page Analytics is a Google Chrome extension that lets you see some parts of your Google Analytics data right there on your website, no need to go to Google Analytics. Here is what kind of...

90% of our journals offer the option to publish open access, making your article permanently available and free to read. In the gold open access model, you pay an article publishing charge (APC),...

PageRank is a calculation that values websites based on the quality and quantity of links to a webpage, prescribing a rank number as a result. When a site links your website on their page, Google...

Google PageSpeed Insights
Moz Local Listing Score
Keywordtool.io
Google Analytics
Google Search Console + Bing Webmaster Tools
Ahrefs' Backlink Checker
Moz Link Explorer
Google Keyword Planner...

The Quality Score is Google's rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s). This is represented on a scale of 1-10, with 1 being...

Keyword prominence is how close your keyword is to the beginning of a section, or element of your page. Basically, as the term implies, how prominent your keyword is.

El Segundo Preschool

There isn't a specific keyword density that pages need to reach, but a general rule is to include the keyword at least three times on short pages, with keywords in headers and naturally within the...

Click-to-call refers to a type of Google Ads' ( formerly AdWords) ad that, when clicked, directly calls the business as opposed to linking to their website. These ads can only show on mobile devices;...

As announced on January 13th Google rolled out the first Algorithm Update of 2020. The significance of this algorithm update increases as the search engine giant has confirmed that the new Google...

You're free to optimize for 3, 4, or even 10 target keywords on a single page. Just be sure they don't disrupt the flow and cohesiveness of the piece. As a rule of thumb, every single keyword must...

Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy.

Hermosa Beach Preschool

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website...

Social Media Profiles Rank in Search Engines. While social shares may or may not affect a web page's position in search listings, your social profiles definitely influence the content of your search...

Step #1: Create a List of Keywords.
Step #2: Analyze Google's First Page.
Step #3: Create Something Different or Better.
Step #4: Add a Hook.
Step #5: Optimize For On-Page SEO.
Step #6: Optimize...

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your website more visible to people who are...

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic...

Using a VPN to connect to the internet allows you to surf websites privately and securely as well as gain access to restricted websites and overcome censorship blocks. VPNs aren't just for desktops...

It's pretty simple stuff: You seek to build links to pages that link to your website — in whatever way you want to do that. (With the first tier being building links to your website.) You can use...

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains —...

SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and...

Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand...

Keyword frequency is how often a keyword or keyword phrase appears on a webpage or in a piece of content. It is important to limit how many times a keyword or phrase appears on a webpage in order to...