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Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google...

1. Brand Awareness
2. Traffic
3. Sales and Lead Generation
4. Social Media Followers and Engagement
5. Reputation

Content optimization is the the process of ensuring that content is written, published and technically built so that it reaches the largest audience possible. The process includes the inclusion of...

Googlebot, Web crawler, Spider, All those terms mean the same thing: it’s a bot that crawls the web. Googlebot crawls web pages via links. It finds and reads new and updated content and suggests what...

On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning...

Web crawling is also used to describe web scraping, pulling structured data from web pages, and web scraping has numerous applications. It also impacts search engine optimization (SEO) by providing...

The meta description defines the description of a page in just one or two sentences and is shown in search engine result pages. Due to this it's a major driver behind your website's performance on...

SEO is search engine optimization. Making your website structure and content great for the search engines and website visitors.

There are three main types of SEO: Internal (On-Page SEO) External...

Domain extensions are the letters that follow the final period in a URL. Common extensions include .com, .org, and .net.

Another term for a domain extension is a top-level domain. That’s because...

Organic results are provided by search results based on relevance, quality, and other ranking variables and are one of the two kinds of search results in SERP. Organic results, sometimes known as...

1 Study their social media accounts to learn more about their interests.
2 Make sure the influencer and your brand will be a good fit.
3 Decide what kind of compensation you are willing to offer....

1. Start by Defining Business Goals and Values
2. Research the Target Audience
3. Analyze the Competition
4. Define Your Positioning and Brand Image
5. Build an Effective Branding Communication...

1. Do Your Competitor Research
2. Be Authentic
3. Analyze Your Content
4. Leverage Different Channels
5. Align Your Strategy With Your Goals
6. Don't Be Afraid To Innovate

Google sandbox is supposedly a filter that restricts new websites from ranking in top Google results. So the new websites that we create every single day are on the disadvantage of not being in the...

2022 Digital Marketing Trends
1. Trend: Email Most Important Channel.
2. Trend: Loyalty A Thing Of The Past.
3. Trend: Foresight The New Priority.
4. Trend: Discounts Losing Favor Fast
5....

Googlebot is Google’s web crawler or robot and other search engines have their own. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next....

Black Hat SEO: Black hat SEO refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engine’s terms of service. The term...

Top 6 Google Ranking Factors of 2022
Ranking Factor #1: Backlinks
Ranking Factor #2: Content Length
Ranking Factor #3: URL, Domain Age and Authority
Ranking Factor #4: Mobile-First User...

A title tag is an HTML element placed within the head of your HTML. It’s implemented using the following HTML tag:

<title>title of the page here</title>

When a user accesses a search engine...

Googlebot is the main crawler of the search engine. It consists of a program responsible for analyzing websites and finding new or updated pages for indexing in the database. That is a concept you...

SEO is the practice of optimizing websites to make them reach a high position in Google's - or another search engine's - search results. At Yoast, we believe that holistic SEO is the best way to rank...

To know what is a good domain authority, you need to check how much a website reaches on a scale from 1 to 100, with 100 as the best possible score.
If you are running a small business website with...

301 Redirect is used to guide search engines and your site visitors to a different URL which isn’t the one they choose from a search engine results page and neither the one that they initially typed...

Content marketing is marketing that involves creating and sharing content (such as videos, blog posts, social media posts, infographics, ebooks, case studies, and more) without explicitly promoting...

Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). DA scores range from 0 to 100....