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Why is Content Optimization Important?


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What Is Content Optimization?


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Five Reasons Why Customer Retention Is Essential

Repeat Purchases
Reduced Marketing Costs
Word-of-mouth Advertising
Less Price-Sensitive
Provide Valuable Feedback

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The title is the first chance you get as an ecommerce merchant to grab the attention of potential customers and stand apart from the competition. A poorly written title tag can reduce click throughs,...

A good Domain Authority score depends on your direct online competition. This competition includes companies that rank in search results for the same keywords as your business. They also have a...

3 RISKS OF INFLUENCER MARKETING

1. Risk to Financial Stability
2. Influencer May Not Even Like Your Brand
3. It Doesn’t Translate To More Engagement

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5 benefits of influencer marketing

1. Access to younger audiences
2. Return on investment
3. Greater authenticity
4. Builds out your own content strategy
5. Influencer marketing isn’t limited...

Difference between White Hat and Black Hat SEO?


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What are the most important Google Ranking Factors?


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PageRank is an algorithm used by the Google search engine to measure the authority of a webpage. While the details of PageRank are proprietary, it is generally believed that the number and importance...

A meta tag is an element that provides information about the metadata of an HTML document. This information could be the keywords, author, page description or any other details about the specific...

The Google Sandbox Effect is a concept used to explain why newly-registered domains and websites rank poorly in Google Search Engine Results Pages (SERPS) for a period of time. In other words new...

A URL is a “Uniform Resource Locator.” And that…doesn’t really clear things up, to be honest. What does that mean? Well, essentially, the website is the “resource,” and the URL, the “locator,” is...

Keyword proximity is the distance between two words in a sentence. In SEO, the proximity of keywords is the difference between the combinations of words that make up the target keyword of a web page....

Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by multiple names, including web crawler, spider,...

Long-tail keywords are longer search phrases (typically, three or more words) with highly specific search intent. Because these keywords are more unique, they have lower search volumes. Because these...

A 301 redirect is one option when you set your domain to forward to another destination URL. When someone types your domain in the address bar, a 301 redirect will send visitors to the destination...

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your...

The Google Sandbox Effect is a concept used to explain why newly-registered domains and websites rank poorly in Google Search Engine Results Pages (SERPS) for a period of time. In other words new...

How Can I Improve My Page Authority?


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What’s a Good Domain Authority?


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How Can I Check My Domain Authority?

What are Domain Authority and Page Authority?


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Keyword stemming is something that every person involved in SEO should know about if they want to succeed in a highly competitive environment. While coming up with a list of solid keywords can help...

PageRank is an algorithm used by the Google search engine to measure the authority of a webpage. While the details of PageRank are proprietary, it is generally believed that the number and importance...