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How to optimize images for SEO?


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Why SEO is important to businesses?


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How does Googlebot Work?


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It’s interesting to think of Googlebots as virtual spiders crawling about the vast internet. The reality is much less exciting since it is simply a powerful computer program constantly trawling the...

Organic search refers to the results shown for a search query that excludes paid ads. Organic search results are decided based on a number of organic ranking factors that have to do with relevance to...

How do I write a good meta description?


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A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and...

There are many websites that are being created every single day and every website owner wants the website to be on top and therefore, to give your website a competitive edge over others, keyword...

Why is Content Optimization Important?


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What Is Content Optimization?

Five Reasons Why Customer Retention Is Essential

Repeat Purchases
Reduced Marketing Costs
Word-of-mouth Advertising
Less Price-Sensitive
Provide Valuable Feedback

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The title is the first chance you get as an ecommerce merchant to grab the attention of potential customers and stand apart from the competition. A poorly written title tag can reduce click throughs,...

A good Domain Authority score depends on your direct online competition. This competition includes companies that rank in search results for the same keywords as your business. They also have a...

3 RISKS OF INFLUENCER MARKETING

1. Risk to Financial Stability
2. Influencer May Not Even Like Your Brand
3. It Doesn’t Translate To More Engagement

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5 benefits of influencer marketing

1. Access to younger audiences
2. Return on investment
3. Greater authenticity
4. Builds out your own content strategy
5. Influencer marketing isn’t limited...

Difference between White Hat and Black Hat SEO?


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What are the most important Google Ranking Factors?


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PageRank is an algorithm used by the Google search engine to measure the authority of a webpage. While the details of PageRank are proprietary, it is generally believed that the number and importance...

A meta tag is an element that provides information about the metadata of an HTML document. This information could be the keywords, author, page description or any other details about the specific...

The Google Sandbox Effect is a concept used to explain why newly-registered domains and websites rank poorly in Google Search Engine Results Pages (SERPS) for a period of time. In other words new...

A URL is a “Uniform Resource Locator.” And that…doesn’t really clear things up, to be honest. What does that mean? Well, essentially, the website is the “resource,” and the URL, the “locator,” is...

Keyword proximity is the distance between two words in a sentence. In SEO, the proximity of keywords is the difference between the combinations of words that make up the target keyword of a web page....

Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by multiple names, including web crawler, spider,...

Long-tail keywords are longer search phrases (typically, three or more words) with highly specific search intent. Because these keywords are more unique, they have lower search volumes. Because these...

A 301 redirect is one option when you set your domain to forward to another destination URL. When someone types your domain in the address bar, a 301 redirect will send visitors to the destination...