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    The Blue Hat brings together a set of objectives...

    The Blue Hat brings together a set of objectives that initially includes the stability and maintenance of the operating system. It may use cryptography to ensure the confidentiality of a message....
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    AdSense is a Google advertising program that...

    AdSense is a Google advertising program that allows you to show ads on your blog, as long as they are created on another Google tool: AdWords.
  3. SERP: According to the search engines, the SERP...

    SERP: According to the search engines, the SERP displays several information about the organic results, such as the URL address , a brief description of the content, an overview, the date of the last...
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    What is mobile first indexing?

    What is mobile first indexing?
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    Until now, Google indexed websites using mainly...

    Until now, Google indexed websites using mainly their classic version (desktop index). If a mobile version of the site existed, it could help to increase its visibility. But now, more than half of...
  6. THE BENEFITS OF ADVERTISING ON GOOGLE ADWORDS...

    THE BENEFITS OF ADVERTISING ON GOOGLE ADWORDS (PAID SEARCH)
    First, I would say that the most important advantage of paid search is the unparalleled speed at which you can position yourself on the...
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    Link juice is evaluated for each link on an...

    Link juice is evaluated for each link on an original page that points to a landing page. The Link Juice of a website is calculated from the sum of the referencing juices of each link. Criteria such...
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    It is essential to have something of quality to...

    It is essential to have something of quality to offer online. It can be a blog, an e-commerce company or a site for your consultant services. It does not have to be very consistent, but you need high...
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    An API is what allows two completely independent...

    An API is what allows two completely independent computer systems to talk to each other automatically. Specifically, an API is the user manual that allows a computer system to use the features of...
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    What is Content Marketing?

    What is Content Marketing?
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    Statistics that describes how your ad is usually...

    Statistics that describes how your ad is usually classified with respect to other ads. This ranking determines the order in which the ads appear on the page
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    Difference between SEO and SMM.

    Difference between SEO and SMM.
  13. This label is accompanied by a number, from 1 to...

    This label is accompanied by a number, from 1 to 6, predefining these the size of the header. Thus, <h1> would be the largest header while <h6> would be the smallest.
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    An outgoing link is a hypertext link that links...

    An outgoing link is a hypertext link that links to a web page located on a site other than the one on which it is placed.
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    Google was the first search tool suspected of...

    Google was the first search tool suspected of setting up a penalizing system aimed at fighting against malicious referents whose job was to manipulate the engine index in order to obtain the best...
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    A sharing platform is a social website to save...

    A sharing platform is a social website to save and share its references ( web bookmarks , online articles, bibliographies), as well as to classify them according to the principle of folksonomy , by...
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    The Page Rank algorithm has become more complex...

    The Page Rank algorithm has become more complex over the years, but its base is the notion of popularity: Google considers that a link pointing to a page is equivalent to one vote, and that a page...
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    The Alexa Rank is a ranking of websites made by...

    The Alexa Rank is a ranking of websites made by the Alexa company , belonging to the Amazon group. The ranking is based on the traffic of the analyzed site.

    Alexa offers users to install an...
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    Google Hummingbird is the name of an algorithm...

    Google Hummingbird is the name of an algorithm implemented on the Google search engine . The purpose of this computer process is to improve the "human" understanding of a browser search. The idea is...
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    In webmastering, the webmaster needs tools to...

    In webmastering, the webmaster needs tools to carry out his missions. Content management, integration or image editing, each operation requires the use of specific tools.
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    The length of the Title tag at Google is now 512...

    The length of the Title tag at Google is now 512 pixels or about 55 characters on average to not be seen truncate / cut.
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    One of the ways to define the relevance of a...

    One of the ways to define the relevance of a website is to determine whether it is trustworthy or not. This can be determined by counting the number of links pointing to this site from other...
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    Here are 5 techniques for managing your URLs: ...

    Here are 5 techniques for managing your URLs:

    1. Give semantic meaning to your URLs
    2. Use dashes instead of underscores
    3. Use the robots.txt file wisely
    4. Redirect broken URLs
    5. Use...
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    An inbound link (or backlink) is simply a link to...

    An inbound link (or backlink) is simply a link to a third party website that directs to your domain. The recipient of such a link is usually the one who refers to it as an inbound link.

    Inbound...
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    An RSS feed is a regularly updated file that...

    An RSS feed is a regularly updated file that allows the help of a reader to be constantly aware of the latest articles available on eclaireur.net, without having to visit the site and without having...
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