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    A ranking signal or ranking factor is any...

    A ranking signal or ranking factor is any characteristic of a website that search engine algorithms might consider to calculate its rankings. ... These sources include search engine patent filings,...
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    PPC is an online advertising model in which...

    PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. ... All of these searches trigger pay-per-click ads. In pay-per-click advertising,...
  3. In some fields, ten, fifteen or even more...

    In some fields, ten, fifteen or even more publications might be needed each year to stand out as exceptional, though most if not all of those are likely to be co-authored; in others, a single...
  4. Write a strong and persuasive article. Submit...

    Write a strong and persuasive article.
    Submit your manuscript to the most respected appropriate journal.
    Write an effective title.
    Write a clear abstract so that your article is appropriately...
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    All articles in open access journals which are...

    All articles in open access journals which are published by Elsevier have undergone peer review and upon acceptance are immediately and permanently free for everyone to read and download.
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    Use short URLs (the shorter the better), as they...

    Use short URLs (the shorter the better), as they tend to rank higher on Google's first page. Shorter URLs enhance the user experience, instill trust in the web browser, and are optimized for sharing....
  7. Social networks represent important groups of...

    Social networks represent important groups of constituents in any community health planning initiative. ... In addition, social networks are a means of communication, creating a platform for sharing...
  8. Off-page SEO is tremendously valuable because it...

    Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. ... This lets external sources act as tie-breakers for websites that have...
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    Head keywords are usually just 1 or 2 words and...

    Head keywords are usually just 1 or 2 words and have a high search volume.
    Body keywords are 2 to 3 word phrases with a good search volume, not high, not low.
    Long tail keywords consist of four or...
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    Broad Core Algorithm Update. Google rolled out...

    Broad Core Algorithm Update. Google rolled out the first Algorithm Update of 2020 – 'Broad Core Algorithm Update'. It was announced through the official twitter account of the Google Search Liaison.
  11. Google has updated the How Search Works page to...

    Google has updated the How Search Works page to say they now have knowledge of over 130 trillion pages across the web. The page reads, “Search starts with the web. It's made up of over 130 trillion...
  12. Thread: What is NAP?

    by chandrao7
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    Generally speaking, the longer a nap is, the...

    Generally speaking, the longer a nap is, the longer you will feel rejuvenated after waking. Long naps of one to two hours during the afternoon will mean you are less sleepy (and require less sleep)...
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    After you set up a campaign, Google assigns you...

    After you set up a campaign, Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site's Quality Score, and the Ad Extensions, which are now required. The higher your...
  14. A URL is considered too long if it is longer than...

    A URL is considered too long if it is longer than 100 characters. An overly long URL can cause both usability and search engine issues: ... Users like to see clean, human-readable URLs, since it...
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    Higher CPAs. Cross analysis. Guaranteed...

    Higher CPAs.
    Cross analysis.
    Guaranteed results.
    Time saving.
    Competitive analysis.
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    A keyword is a primary term or phrase that...

    A keyword is a primary term or phrase that describes the content of a blog post or webpage. A related keyword is a term or phrase that is closely tied to a primary keyword. ... They help marketers...
  17. Step #1 Get to Know Your Buyers and Their Search...

    Step #1 Get to Know Your Buyers and Their Search Habits. Everything that happens in search engine optimization is predicated on the idea that you know who your best potential customers are. ...
    Step...
  18. Even though social media signals don't have a...

    Even though social media signals don't have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to...
  19. Despite the acronym, SEO is as much about people...

    Despite the acronym, SEO is as much about people as it is about search engines themselves. SEO is a guaranteed marketing strategy that helps increase the flow of organic traffic, and it shows...
  20. If you are hiring a top-level SEO company to...

    If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 month....
  21. One of the most common forms of negative SEO is...

    One of the most common forms of negative SEO is the use of link farms to ... It also includes the Alexa Rank of the linking sites, so you can see if they have a low ... of Google's fight against bad...
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    This is called ranking, and Google has a whole...

    This is called ranking, and Google has a whole arsenal of algorithms dedicated to working out which web pages should rank for which search terms. These algorithms consider a multitude of factors –...
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    Hyperlinks are connections established between a...

    Hyperlinks are connections established between a word/phrase/image and a website/file. ... Most often we access websites by clicking hyperlinks. SEO stands for Search Engine Optimization which...
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    So it's important to know that SEO does still...

    So it's important to know that SEO does still matter—to a degree. For example, it's still very important that your long-tail keyword shows up in your page title, URL, subheaders, image descriptions,...
  25. The 4 Ps of marketing is a famous concept that...

    The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is...
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