Content optimization is a process by which a content provider is able to use a variety of techniques to improve search results and ranking, as well as extend the value of core content by automating the content management process to develop new Web pages on the fly.
Content and copy refer to written material. This is the text that you see and read on a website. What is involved with Content Optimization? The process of making your website's home page or a particular page on your website more attractive to search engines and users is called optimization.