What is Social Networking

[blackmagicbaba]

It is used to boost up the ranking in search engine

[angelinabelli]

social networking is the group of social websites which used promote the products

[blackmagicbaba]

Social media is used to promote the website

[Rajdeep Bose]

Social media sites like Facebook, twitter or LinkedIn are getting very famous and popular now-a-days.

[Jessica Auston]

A social network is defined as a chain of individuals and their personal connections. Expanding one's connections with other people is a technique that can be used both for personal or business reasons. Social networking applications make use of the associations between individuals to further facilitate

[maxholidays]

increase traffic . Google+ , Facebook, Twitter

[Michealdesouza]

Long range informal communication has developed to end up one of the biggest and most compelling parts of the web, yet regardless of how predominant it is in the Western world (particularly among the more youthful group), not every person utilizes it or comprehends it.

[blackmagicislam]

It is the way to connect with friends
and promote your business

[John_cote]

Social networking is the system of increasing the number of one's business and/or social connections by creating connections through people, often through social media sites such as Facebook, Twitter, LinkedIn, and Google+.

[Aaronvicky]

What is Social Networking
Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp. Social networking is also a significant target area for marketers seeking to engage users.

BREAKING DOWN Social Networking
Marketers use social networking for increasing brand recognition and loyalty. Because it makes the company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content. For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service. The more exposed people are to a company’s brand, the greater the company's chances of finding and retaining new customers.

Advantages of Social Networking for Marketers
Marketers use social networking for improving conversion rates. Building a following provides access to and interaction with new, recent and old customers. Sharing blog posts, images, videos or comments on social media allows followers to react, visit the company’s website and become customers.

Customers may compliment the company’s offerings and encourage others to buy the products or services. The more customers are talking about a company on social networking, the more valuable the brand authority becomes. As a brand grows stronger, more sales result.

Increased company posts rank the company higher in search engines. This helps establish a brand as legitimate, credible and trustworthy.

A company may use social networking to demonstrate its customer service level and enrich its relationships with consumers. For example, if a customer complains about a product or service on Twitter, the company may address the issue immediately, apologize, and take action to make it right.

Disadvantages of Social Networking for Marketers
Although social networking itself is free, building and maintaining a company profile takes hours each week. Costs for those hours add up quickly. In addition, businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI). For example, submitting a post to 15 followers does not have the same effect as submitting the post to 15,000 followers.

Because every business is unique and has a different target demographic, history and competitive marketplace, no single marketing strategy works for every business. The fact that social networking is constantly evolving also makes keeping up with changes challenging and influences a company’s marketing success rate.

Because social networking companies want businesses paying for advertising, companies often restrict the amount of reach businesses may receive through unpaid posts. For example, if a company has 500 followers, followers may not all receive the same post.

Related Terms
Social Networking Service (SNS)
A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, background or real relationship. more
Social Media
Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. more
Social Media Optimization (SMO)
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. more
Social Media Marketing (SMM)
Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. more
Social Capital
Social capital is the term for economic resources obtained from interactions between businesses and individuals or networks of individuals. more
Social Sentiment Indicator
A social sentiment indicator analyzes aggregated social media data to help businesses understand how they are performing in the eyes of consumers.

[tony_S]

Social network is a website that brings people together to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people.