Hello friends,
What is ETA in AdWords?
Hello friends,
What is ETA in AdWords?
It stands for Expanded Text Ads. This ad type provides longer, more controllable messaging in your ads.
Google Adwords is a paid keyword promotion tool used to build your keyword popularity and also generate good traffic from them.
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Accelerated text advertisements are the next new release of the typical AdWords text ad. This new advert type supplies longer, extra controllable messaging in your commercials. Expanded TextAd also features Two headlines. This advert variety has two headline fields.
Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)
Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
ETA stands for Expanded Text Ads.
Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:
1.Two headlines
This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.
2.More characters
Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.
3.Expanded description
There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.
4.URL customization
Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click.
Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads.
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