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  1. #1
    Senior Member
    Join Date
    May 2020
    Location
    Spain
    Posts
    442

    What does position value mean on the Search Analytics report?

    What does position value mean on the Search Analytics report?

  2. #2
    Senior Member
    Join Date
    Oct 2020
    Posts
    218
    Hi,
    The position value shown in the Search Analytics report is the position of the topmost link to your property or page in search results, averaged across all queries in which your property appeared. So, for example:

    -If one query returned your property at positions 2, 4, and 6, its position is counted as 2 (the topmost position).
    -If a second query returned your property at positions 3, 5, and 9, its position is counted as 3 (the topmost position).
    -The average position across these two queries is (2 + 3)/2 = 2.5.

    A link must get an impression for its position to be recorded. If a result does not get an impression for example, if the result is on page 3 of search results, but the user only views page 1 then its position is not recorded for that query. In some report configurations you might see a dash (-) for the position value. This means that there is no recorded position because the user never saw your property for that query. For example, if you compare desktop and mobile results for a page that has 10 impressions on desktop but none on mobile, you'd see 10 for desktop and - for mobile.

  3. #3
    Registered User
    Join Date
    Nov 2019
    Posts
    1,992
    The position value shown in the Search Analytics report is the position of the topmost link to your property or page in search results, averaged across all queries in which your property appeared.

  4. #4
    Senior Member
    Join Date
    Aug 2020
    Posts
    654
    An impression is counted each time your ad is shown on a search result page or other site on the Google Network. ... Each time your ad appears on Google or the Google Network, it's counted as one impression.

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    658
    CTR stands for “click-through rate,” and it's a metric that tells you how often people who see your URL in search results end up clicking it.

  6. #6

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