Is video important for SEO?
Is video important for SEO?
Videos are important for SEO and wider digital marketing success. Web video traffic is expected to rise to 69 percent of all consumer internet traffic in 2017. Studies show that web pages with videos have significantly higher average time on site than those without videos.
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Yes! Video marketing can actually create immediate SEO results; in fact, one study reported that web pages with videos are 53 times more likely to rank on the first page of a Google results page. Because searches are blended (meaning that a results page can display a mix of web pages, PDFs, videos, and images when keywords or phrases are queried), videos are definitely in the running to appear in top result spots. Google’s inclusion and seeming emphasis on video results is also reflective of its move away from keywords and towards quality content; because videos are seen as more engaging and favorable to users, they often rank extremely well.
The video is the most important part to do SEO optimization. Because of content, you can easily represent your content in a visual format to attract more genuine followers on your channel.
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The presence of video itself affects the most important SEO ranking factor: content. Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests.
Videos are very important for SEO and wider digital marketing achievement.
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