What are organic results?

[beautyepic]

When a search engine returns its search results, it gives you two types: organic and paid.

Organic search results are the Web page listings that most closely match the user’s search query based on relevance.

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

[Ravina97]

Organic search results in are the listings on a search engine results page (SERP) that appear because of factors like relevance to the search term and valid search engine optimisation (SEO) efforts rather than because of search engine promoting (SEM) or trickery.

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