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  1. #1
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    Difference between Bounce Rate & Pogo Sticking?

    Difference between Bounce Rate & Pogo Sticking?

  2. #2
    Senior Member
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    Bounce rate: Bounce rate is defined as "the percentage of visitors who visit a single page on a website." A high bounce rate isn't always bad, as it can mean that while the visitor didn't travel deeper into a site, he did spend some time on the page and get an answer to his question. He may have bookmarked the page or shared it on Facebook, but since he didn't read more, it constitutes a bounce.

    Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and—unlike bounce rate—pogo sticking is always a bad thing.

  3. #3
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    Good question for discussion and many people get confused in these both terms Bounce Rate and Pogo Sticking. I am trying to clarify it to you

    Bounce Rate: It is the percentage of the visitors who can view only one webpage on the website and navigate from the website. The single page website or the directory websites have a more bounce rate rather than the website that have good quality content and different webpages of different categories.

    Pogo Sticking: Pogo Sticking means that the user visits the website but don't find the website useful or don't find the content on the website he/she looking for and bounce back from the website and open the other search result. It can harm your website rankings.

  4. #4

  5. #5
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    Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:

    Good content update
    Internal links
    Easy navigation
    Quick loading of webpage

    Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
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  6. #6
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    Bounce Rate is better than bounce Rate. A Bounce rate is defined as a single page view in a website. That means if a user click on SERP and went to a web page leave. Means he/she might have gone through the information and spent some time, might have book mark, share on Facebook. So always bounce rate is not bad.

    In the other hand the Pogo sticking is a user click on SERP went to visit and click back to SERP. It means where the user is looking for alternate link from SERP. Search Engine hates Pogo sticking more than high bounce rates.

  7. #7
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    Bounce rate: Bounce rates are considered as single page sessions. When we do SEO for blog/website, we analyze bounce rate to understand the audience behavior so that we could deliver the results. It is when the visitors navigate away from the website after viewing only one page and they close the window.
    Pogo Sticking: Pogo Sticking looks like bounce rate but there’s a very thin difference between both of them. In bounce rate, visitor lands on your website and close it that he/she could open another link with same search term but in Pogo Sticking, user with close the website and change the search term and again land on your website.

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