How do you evaluate the PPC landing page is good & attractive?
How do you evaluate the PPC landing page is good & attractive?
A good landing page is the one that accomplishes that goal. Decide what you want the visitor to do and align all the elements on the page into achieving that goal. Sometimes PPC ads take visitors to the website's homepage.
A landing page is evaluated by the following elements.
Powerful Headline
Description
A Form to Capture Information
Clea Call to Action
Trust symbols
Supporting Images
Testimonials
Navigation
Align your offer with your audience. The most important element of conversion rate optimization is alignment.
Align your ad copy with your headline.
Write a compelling headline.
Give prospects enough information.
Appeal to emotions.
Craft a persuasive call to action.
Address specific customer anxieties.
Communicate value.
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