What is lead generation?

[Sophie_Leonard]

Lead generation is the process of finding people (leads) who’re likely to become your customers immediately or in the future. “Finding” people implies finding information about people, like their name, email ID or organization’s name, all of which you can use to initiate a business relationship with them. You can generate leads organically and/or by spending money, depending on your resources.

[Prateektechnoso]

Lead Generation is the confirmation of the Search Users needs or needed a product or He/ She wants our Service which we are providing through websites.

[GeethaN]

Lead generation is a process of acquiring interests from people who wish to buy a product or service you offer. ... The channels for lead generation will also be dependent on the business and ideal customer profile. If you are more B2B then Linkedin is a right channel to focus upon.