What is attribution in Google Analytics?
What is attribution in Google Analytics?
Attribution is the process of identifying a set of user events across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events.
An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.
This is a model of the rule or set of rules that they created how-to sales and conversions is assigned to touchpoint in conversion paths.
Set of events through which user visit your website.
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Attribution in the world of Google Analytics is giving credit for completing something or visiting the site, to some type of source and/or campaign.
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