Among the Bouncing rate and the exit rate, which is more important and why?

[shoppingswag]

Among the Bouncing rate and the exit rate, which is more important and why?

[MVMInfotech]

My opinion, Exit Rate is more important for determining which page in a process isn’t performing up to expectations. For example, if you have mapped out scent trails on your site (ala Persuasion Architecture), and you find visitors are exiting the site on a webpage that clearly is a stepping stone to a more important page, then you should probably take a hard look at that page’s content.