Hello friends,
How do you scale properly on facebook?
Hello friends,
How do you scale properly on facebook?
1. Increase your audience size. The first step to scaling your advertising budget beyond $50 per day is to reconsider the size of the audience you're targeting.
2. Build your funnel.
3. Increase your budget.
4. Develop new creative.
To scale successfully and sustainably, you can’t just increase your budget, leave it, and see amazing results. This method of scaling, also known as vertical scaling, depends entirely on the budget being the only lever you can pull for improved ROI.
Instead of using only one lever, I prefer utilizing horizontal scaling. In this case, an advertiser spreads testing across multiple ad sets, audiences, and types of creative with the overall purpose of building a more stable account structure for long-term, scalable success.
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