What is Redirect Chain?
What is Redirect Chain?
A redirect chain is a series of redirects that go from one URL after another, forcing people and search engines to wait until there are no more redirects to step through.
A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Most redirect chains happen inadvertently for one of two reasons: Reason #1: Redirect chains are built over time.
A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place.
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A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Most redirect chains happen inadvertently for one of two reasons:
Reason #1: Redirect chains are built over time. URL A is redirected to URL B, then a year later URL B is redirected to URL C.
Reason #2: A combination of HTTPS vs. HTTP, www vs. non-www and trailing slash vs. non-trailing slash redirects results in site-wide redirect issues. Commonly done during website migrations or relaunches where redirects are built in series instead of in parallel.
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