What are steps involved while implementing SEO?

[evargro]

What are steps involved while implementing SEO?

[WoodsPainting]

1.Keyword Research
Find out what keywords you want the page to rank for. If it’s a website, you’ll want a set of keywords for each main page.
For example, let’s say you’re trying to rank for an e-commerce website.
It’ll have the following pages-
1.Homepage
2.Category pages
3.Product pages
4.Blog
Other pages- contact, terms & conditions, privacy policy, return policy etc.

2. Competitor Research

Make a list of competitors and analyze what they’re doing. At this point, you’ll have pointers on how you want to run the social media, how you want to approach the backlinking strategy and also, you’ll make a few updates to your existing keyword list.
Keep documenting all this properly.

3. Technical SEO

This is where you want a thorough audit of the website you’re working on. Most likely, it will need a website redesign to make it i) user-friendly ii) mobile-first iii) responsive & iv) high-speed.

4. On-page SEO

This is where you add content to the website, ensure it’s properly SEO-optimized according to your keywords.
Here’s the complete list of on-page SEO strategies and techniques you need to follow.
I emphasize the most on on-page SEO as this is where the real test is. Everything you’ve done so far is to ensure you can do this step right. If done right, nothing can beat a well-done on-page optimization.

5. Off-page SEO

Draw a list of high authority websites, that are relevant and updated frequently. Now, start working on this.
Remember, SEO isn’t one-step job. You can’t just do any of the five things just once. You have to keep doing them over and over again. Your strategy, your keyword list, your on-page SEO tasks - everything will need to be modified almost every week. So, be prepared to repeat these on a regular basis.

[rscomponentseo]

1. Website Audit
If you have a website for your business, the first step is to run an SEO audit on it. The audit will check your website for keyword ranking, content, current SEO level, inbound/outbound links, social media presence and how you rank against your competition.

2. Keyword Analysis
Performing keyword research is not always a straightforward process. Some keywords, obviously relevant to your business and product, can be highly competitive, making it futile to use them for ranking. There are tools that you can use to analyze and research what keywords and phrases might work best, but sometimes it takes plain old logic to determine the best ones.

For example, what will my target audience use in their search queries to find my product? And if they find your website using certain keywords, will they like what the results are; i.e., does your website answer their questions and fulfill their needs? Will the traffic those keywords bring result in a conversion to a sale or monetary gain?

3. Website Analysis
Reviewing the details and underpinnings of your website design can reveal some areas that need modifications to improve SEO. Looking at page titles, meta descriptions and internal/external links are some areas that need review. Developing a content-to-keyword map helps as well.

4. Backlink Analysis
Backlinks are links between websites; a backlink points back to another website. Backlinks are crucial to successful SEO, because they represent trust and confidence. Backlinks to your website are a signal to search engines that others vouch for your content.

In this step of the SEO implementation process, your website’s backlink profile is analyzed and a plan created for building quality links.

5. Content Optimization
This is where content is reviewed on your website, social media channels, blogs and wherever your brand name is mentioned under your control. A blogging calendar should be set up, to include dates and topics to be published. The keyword analysis results will be used to develop calls to action and other marketing opportunities.

6. Directories and Citations
Claiming your business listing in Google My Business can boost your SEO considerably, so it’s important to do so. There are dozens of directories and review sites where you should list and claim your business. Search engines love these, and it will definitely work in your favor as long as they are relevant to your business. You’ll also need to make sure your Name, Address and Phone (NAP) is consistent throughout your listings and with your website.

7. Ongoing Reports, Reviews and Maintenance
Reports showing status of your SEO progress will help determine if the strategy is working well or if it needs some tweaks. Periodic keyword review and analysis should be conducted to ensure they are still working to your advantage.