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  1. #16
    Registered User
    Join Date
    May 2018
    Posts
    175
    A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.

  2. #17
    Senior Member
    Join Date
    Jul 2006
    Location
    IndiaMDM
    Posts
    277
    A link exchange is a method to generate backlinks and increase SEO traffic, but backlink exchanges are harmful and not suggested by Google.

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