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  1. #1
    Senior Member
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    Feb 2019
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    300

    What are the hallmarks of a good PPC landing page?

    What are the hallmarks of a good PPC landing page?

  2. #2
    Member
    Join Date
    Apr 2019
    Location
    USA
    Posts
    59
    The hallmarks of a good PPC landing page considers the following aspects:

    An attractive and powerful headline
    A supportive tagline
    Trust symbols
    A list of advantages
    A clear CTA (call to action)
    A lead capture form
    Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.

  3. #3
    Registered User
    Join Date
    May 2019
    Location
    USA
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    84
    The purpose of a landing page is to capture a visitors information with a conversion form.

    You should target a specific audience (buyer persona) with a specific need or interest.

    A landing page is typically how a visitor signs up to receive additional information, download content offers or redeems other marketing offers e.g. free ebook or coupon etc.

    With the content of a landing page, they allow you to target a specific audience, offer them something of value, and convert a higher percentage of visitors into leads.

    A unique landing page that supports your company’s goals is a no-brainer. A dedicated landing page can increase conversions by 266%.

    A company with more landing pages gets 12 times more leads than one with less than 5.

  4. #4
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    2,004
    Hi everyone,

    It is very important to have a good landing page for your PPC campaigns.

    We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

    Quality score depends upon -

    Ad copy relevance
    Expected CTR
    Landing page relevance
    When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.

    It will effect conversion as well!

  5. #5
    Senior Member
    Join Date
    Feb 2019
    Posts
    135
    the only thing you should consider is your CTA should be visible to visitors of your website.

  6. #6
    Registered User
    Join Date
    Jan 2019
    Posts
    195
    The purpose of a landing page is to capture a visitors information with a conversion form. You should target a specific audience (buyer persona) with a specific need or interest.

  7. #7
    Registered User
    Join Date
    Mar 2019
    Posts
    83
    Fast loading landing page is all i care about

  8. #8
    Senior Member
    Join Date
    Feb 2019
    Posts
    154
    The purpose of a landing page is to capture a visitors information with a conversion form.

    You should target a specific audience (buyer persona) with a specific need or interest.

    A landing page is typically how a visitor signs up to receive additional information, download content offers or redeems other marketing offers e.g. free ebook or coupon etc.

    With the content of a landing page, they allow you to target a specific audience, offer them something of value, and convert a higher percentage of visitors into leads.

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