What are the hallmarks of a good PPC landing page?
What are the hallmarks of a good PPC landing page?
The hallmarks of a good PPC landing page considers the following aspects:
An attractive and powerful headline
A supportive tagline
Trust symbols
A list of advantages
A clear CTA (call to action)
A lead capture form
Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.
The purpose of a landing page is to capture a visitors information with a conversion form.
You should target a specific audience (buyer persona) with a specific need or interest.
A landing page is typically how a visitor signs up to receive additional information, download content offers or redeems other marketing offers e.g. free ebook or coupon etc.
With the content of a landing page, they allow you to target a specific audience, offer them something of value, and convert a higher percentage of visitors into leads.
A unique landing page that supports your company’s goals is a no-brainer. A dedicated landing page can increase conversions by 266%.
A company with more landing pages gets 12 times more leads than one with less than 5.
Hi everyone,
It is very important to have a good landing page for your PPC campaigns.
We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.
Quality score depends upon -
Ad copy relevance
Expected CTR
Landing page relevance
When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.
It will effect conversion as well!
the only thing you should consider is your CTA should be visible to visitors of your website.
The purpose of a landing page is to capture a visitors information with a conversion form. You should target a specific audience (buyer persona) with a specific need or interest.
Fast loading landing page is all i care about
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