What are the hallmarks of a good PPC landing page?

[thaichacha]

What are the hallmarks of a good PPC landing page?

[PoolMaster]

The hallmarks of a good PPC landing page considers the following aspects:

An attractive and powerful headline
A supportive tagline
Trust symbols
A list of advantages
A clear CTA (call to action)
A lead capture form
Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.

[eCommerceChamp]

The purpose of a landing page is to capture a visitors information with a conversion form.

You should target a specific audience (buyer persona) with a specific need or interest.

A landing page is typically how a visitor signs up to receive additional information, download content offers or redeems other marketing offers e.g. free ebook or coupon etc.

With the content of a landing page, they allow you to target a specific audience, offer them something of value, and convert a higher percentage of visitors into leads.

A unique landing page that supports your company’s goals is a no-brainer. A dedicated landing page can increase conversions by 266%.

A company with more landing pages gets 12 times more leads than one with less than 5.

[dennis123]

Hi everyone,

It is very important to have a good landing page for your PPC campaigns.

We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

Quality score depends upon -

Ad copy relevance
Expected CTR
Landing page relevance
When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.

It will effect conversion as well!

[akshaypandit]

the only thing you should consider is your CTA should be visible to visitors of your website.

[rscomponentseo]

The purpose of a landing page is to capture a visitors information with a conversion form. You should target a specific audience (buyer persona) with a specific need or interest.

[sanmishra670]

Fast loading landing page is all i care about