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  1. #1
    Member
    Join Date
    Apr 2019
    Location
    USA
    Posts
    59

    How many ads should we have in each group to optimize our ROI?

    How many ads should we have in each group to optimize our ROI?

  2. #2
    Senior Member
    Join Date
    Oct 2018
    Posts
    119
    According to Google, 5 to 20 keywords should suffice, but there are marketers who use a single keyword per Ad group (SKAG). Follow this simple concept which puts one keyword in each Ad Group, and the same keyword is then used in the description as well the headline.

  3. #3
    Registered User
    Join Date
    Jan 2019
    Posts
    196
    Google recommends having at least 2-3 ads per ad group (if your question is about search network campaign). The recommended number of ads should be also based on a number of impressions your ad group will receive.

  4. #4
    Member
    Join Date
    Mar 2019
    Posts
    71
    6 adword metrics you should optimize for better ROI

  5. #5
    Registered User
    Join Date
    Feb 2019
    Posts
    773
    Google recommends having at least 2-3 ads per ad group (if your question is about search network campaign). The recommended number of ads should be also based on a number of impressions your ad group will receive.

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