What is Pogo-Sticking?
What is Pogo-Sticking?
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.
Pogo sticking is a term used to describe web users who rapidly click all through sites that surface in their search engine results.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and unlike bounce rate pogo sticking is always a bad thing.
Pogo-sticking is going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it’s not what they are looking for, and immediately bounces off by hitting the back button. They then chooses another result from the results page to satisfy her informational need. This event is also closesly measured in Google Analytics under the term “bounce rate.”
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
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Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.
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