Google Diversity Update Overview

[Sara James]

The effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords.

Here’s what was discovered:

Zero results were found containing more than 3 URLs from one domain.
3.5% of searches contain 3 URLs from one domain, down from 6.7%.
44.2% of searches contain two URLs from the same domain, which is up by less than 1% from before the update.
52.3% of searches return unique domains for all positions.

[krishnasai]

Google’s June 6 diversity update to limit SERPs from showing multiple results from the same websites had a fairly minimal impact of results, according to a new Moz report analyzing their dataset.


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[yuva12]

Google announced this update right around the time it launched the June 2019 Broad Core Update. The Site Diversity update will limit the number of pages from a single domain that show on the search engine results page to 2 pages. There may be exceptions to this, but in general, sites will have only 2 pages that match query results showing in the SERPS.

[pssabarish]

Google technically improved site diversity, the update was narrowly targeted and we had to dig to find evidence of improvement,” wrote Moz’s Pete Meyers. “The impact of the site diversity update doesn’t feel on par with a pre-announcement and the PR it received.

[rahul_11]

Data powers progress
Systemic change is sustainable change
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