what is the use of analytics 360?

[Astroramraj]

what is the use of analytics 360?

[Neo_5678]

The Google Analytics 360 Suite is a set of integrated data-and-marketing analysis products that are designed specifically for marketers who operate at the enterprise level.
Google Attribution 360: Model cross-channel, cross-device attribution that focuses on ad impressions and ad clicks.

[yuva12]

Yes, it is. The initial version of google analytics had was only able to provide user engagement and activity stats. But with the upgraded version of Google Analytics (Google 360) you can perform conversion rate optimization (CRO) by leveraging the reports obtained from GA. The added advantages involve heatmaps, A/B testing, Split URL, session replay, etc.

[imriakapoor]

With Google Analytics 360, you get all the benefits of GA, like ease of use, flexibility, and out-of-the-box tracking, but with much higher data limits, more platform integrations, and guaranteed performance with a Service Level Agreement (SLA).