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  1. #1

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  3. #3
    Senior Member
    Join Date
    Jul 2006
    Location
    IndiaMDM
    Posts
    354
    Anchor text diversity refers to the diversity of anchor texts in links navigating to your website and it typically come into 5 categories:

    1. URL (e.g. Example.com)
    2. Brand / Company name (e.g. Example Ltd)
    3. Keyword rich (e.g. ‘Hotel in France’ or ‘Sports shoes’)
    4. Generic (e.g. ‘click here’ or ‘visit website’
    5. Image link

    Also, it has a combination of anchors to the same page which do not all point to the same keywords.

  4. #4
    Junior Member
    Join Date
    Jun 2019
    Posts
    21
    Anchor text is "exact match" if it includes a keyword that mirrors the page that is being linked to. For example: 'link building' linking to a page about link building. Anchor text that includes a variation of the keyword on the linked-to page

  5. #5
    Registered User
    Join Date
    May 2019
    Location
    USA
    Posts
    217
    What is Anchor Text? Anchor text can have a major influence on rankings in the search engine results pages (SERPs). Search engines such as Google are able to see this text and the page or site it is linking to and will take it as an indicator of the relevance of the target.

  6. #6
    Registered User
    Join Date
    Feb 2019
    Posts
    1,557
    Anchor text can have a major influence on rankings in the search engine results pages (SERPs). Search engines such as Google are able to see this text and the page or site it is linking to and will take it as an indicator of the relevance of the target.

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