What SEO value do press releases have?

[HeavenlyBorn]

What SEO value do press releases have?

[thaichacha]

If you do Press Releases really well, they can have some PR value. But you really need to be an expert at it, otherwise, it will be a waste of money.

Bespoke PR outreach can get your “news” in front of key journalists and editors that might find it interesting if it’s the right kind of story and has value to them then, and only then, will they write an article that will probably link back to your site.

Otherwise, you’ll spend $200-500 on a press release that will get you some coverage for a few days but then be lost in the ether.

There is also the argument that a good PR might have some value for a new site. You’re getting a tonne of “natural” short-term links, in the News section and Google finds the site and considers it viral enough to start ranking it.

[dennis123]

Hi Friends,
Press Releases are a way of distributing and announcing events to the press and they used to be very popular in the SEO community back in the day.

Having information about your company or an event published on big news sites is not only beneficial for your brand, but also for SEO.

How, you might ask? In most part, it’s about backlinks. If news publishers start talking about you, not only can you get backlinks from the news sites themselves, which hold a very high amount of equity, but you can also score a high number of backlinks from other webmasters who will read the news.