hi
what is social media algorithm?
hi
what is social media algorithm?
Hi Friends,
An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. Not all social media platforms use algorithms, however many have adopted news feeds that are delivered via an algorithm in recent years. News feeds use algorithms to determine the content to show you based on your interests, activity and interactions on the platform. Currently social media platforms that use an algorithm include Facebook and Instagram. Snapchat have also recently introduced an algorithm, to show you stories based on users you’ve interacted with most.
In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands' heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers' hands.
Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users.
Social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users.
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