What do you mean by the term competitive Analysis?
What do you mean by the term competitive Analysis?
Hi Friends,
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
It is basically an approach of comparing a website with the same in same category having top results on a search engine. This is done to understand and explore the factors that can help in web optimization on a search engine. A lot of factors are to be considered and therefore it can take time to get the favorable results.
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.
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competitors analysis means to check and analyse the competitors website so that we can also apply the measure to rank our website
competitor analysis in SEO can be done by :-
1. checking the backlink from any available backlink checker on website
2. find out the keywords they are targeting on
3. checking the heading tags they have assigned on the website
4. by analyzing their content
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.
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A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
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