What is the definition of keyword?

[juliaalan]

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.

In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).

Keywords should be developed and carefully selected before launching content online on web and mobile platforms.

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[shimar456]

In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.

[Saravanan28]

A keyword is a word or phrase that signifies the meaning or main ideas of a data set. They often are used as an index to the contents of a data set.

[Stellajones]

Web surfers use keywords to describe what they hope to find when performing a web search. The real-time demand statement has not caught the attention of Internet marketers, many of whom are trying to benefit from keyword advertising purchases and/or search engine optimization.

[GeethaN]

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc.

[shimar456]

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

[swaroop23]

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.