What is RankBrain and why does it matter?
What is RankBrain and why does it matter?
RankBrain is a machine learning system that uses artificial intelligence to improve search results and interpret new queries.
RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries.
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RankBrain is an artificial intelligence system that’s being applied to and used with Google’s current search engine algorithms to provide better results to user queries. RankBrain isn’t introducing much impact to the SEO world.
Its range of effects primarily deal with exceptionally complicated, ambiguous, or poorly worded long-tail queries, so you might see some ranking shakeups on a very small scale, but otherwise, your traditional best practices will remain the same. For example, if you’re focused on optimizing for queries related to ice cream, RankBrain is going to help ambiguous, relatively rare queries like that sweet cold dessert people have at birthday parties be translated to more concise, relevant, appropriate terms. Long-tail keyword strategies might take a small hit, but for now, it doesn’t seem like RankBrain demands any significant changes to your current SEO campaign.
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Impressive information. Could anyone elaborate it.
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
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