What is sponsored content?
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Thread: What is sponsored content?
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09-10-2019, 12:14 AM #1Member
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What is sponsored content?
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09-10-2019, 12:18 AM #2Senior Member
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Hi Friends,
Investing in sponsored content helps marketers do both. Sponsored content is a form of content marketing that is typically created by the publisher that distributes it. It is also called native advertising, because it looks and feels like other, native content on the site.
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09-10-2019, 12:20 AM #3Senior Member
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Really impressive knowledge you guys shared.
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09-10-2019, 12:58 AM #4Senior Member
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A specific and distinct section of content located on a Web site that is often sponsored by a single advertiser.
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09-10-2019, 06:26 AM #5Senior Member
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Sponsored Content is the Advertising Type in LinkedIn Adevertising. It will help to run a campaign with our LinkedIn company Page Posts.
For your information:
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09-10-2019, 09:51 AM #6Senior Member
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If you are looking to monetise your website then using sponsored content for other products or bloggers will help you better than ads
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09-12-2019, 04:25 AM #7Senior Member
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Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage.
Originally Posted by rankindia
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09-12-2019, 10:20 AM #8Senior Member
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Sponsored Content is the Advertising Type in LinkedIn Adevertising. It will help to run a campaign with our LinkedIn company Page Posts.
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09-13-2019, 12:04 AM #9Senior Member
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Sponsored content is a type of promotional media that's paid for by an advertiser, but created and shared by another brand, influencer, or publisher. This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand
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09-13-2019, 04:43 AM #10Registered User
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Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage.
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09-13-2019, 07:14 AM #11Senior Member
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Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage Originally Posted by rankindia
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03-20-2020, 08:20 AM #12Member
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Sponsored content is a type of promotional media that's paid for by an advertiser, but created and shared by another brand, influencer, or publisher. This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand.
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09-21-2020, 03:45 AM #13Senior Member
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As with anything, it depends on your level of execution.
However, I work for a measurement and intelligence company and we specialize in measuring these types of content campaigns. We’ve found that branded content on average:
Earns 48s of attention, more than the avg. TV commercial.
Has 107% higher brand recall than TV.
Drives sales at a 1-3% conversion rate.
Branded content can deliver on brand AND commercial outcomes, in a measurable, transparent and reliable way.
It’s worth checking out this article for more supporting data and to keep up with the latest trends in Branded Content.
Hope this helps!
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09-21-2020, 04:52 AM #14Registered User
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Sponsored content is a type of promotional media that's paid for by an advertiser, but created and shared by another brand, influencer, or publisher. This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand
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