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  1. #1
    Member
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    Aug 2017
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    New Delhi
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    What’s the difference between broad, exact and negative match?

    What’s the difference between broad, exact and negative match?

  2. #2
    Registered User
    Join Date
    Dec 2018
    Posts
    144
    Phrase match is a little less controlled than exact match and BMM is a type of broad match type but more controlled. In this post we will discuss about how broad match is different from phrase match and in what scenario using these match types is a feasible option.

  3. #3
    Registered User
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    May 2019
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    USA
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    289
    Broad match vs phrase match vs exact match

    Phrase match is a little less controlled than exact match and BMM is a type of broad match type but more controlled. In this post we will discuss about how broad match is different from phrase match and in what scenario using these match types is a feasible option.

  4. #4
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    2,318
    Hi Friends,
    Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations. Broad match keywords help you reach the widest audience.

    Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. With Exact Match, your ads may appear when the meaning of someone's search exactly matches your keyword.

    A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match. On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.

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