What’s the difference between broad, exact and negative match?

[rankindia]

What’s the difference between broad, exact and negative match?

[PrimeItSolution]

Phrase match is a little less controlled than exact match and BMM is a type of broad match type but more controlled. In this post we will discuss about how broad match is different from phrase match and in what scenario using these match types is a feasible option.

[eCommerceChamp]

Broad match vs phrase match vs exact match

Phrase match is a little less controlled than exact match and BMM is a type of broad match type but more controlled. In this post we will discuss about how broad match is different from phrase match and in what scenario using these match types is a feasible option.

[dennis123]

Hi Friends,
Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations. Broad match keywords help you reach the widest audience.

Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. With Exact Match, your ads may appear when the meaning of someone's search exactly matches your keyword.

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match. On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.