What is page speed and why does it matter?
What is page speed and why does it matter?
Page speed is a measurement of how fast the content on your page loads.
ageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how it can be improved.
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Page speed is important to users because, well, faster pages are more efficient. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.
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Page speed is important to users because, well, faster pages are more efficient. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.
The bigger your site is, the more impact of speed optimizations will have. These not just impact user experience and conversion rates but also affects crawl budget and crawl rate. If your servers are fast, Googlebot can come around more often and get more done.
Google announced that page speed would impact your website ranking. It actually refers to the time a visitor has to wait until your page is completely loaded. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.
As a matter of facts, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your target has to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices.
Page speed is important to users because, well, faster pages are more efficient. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.
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