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  1. #1
    Registered User handmaderug's Avatar
    Join Date
    Sep 2019
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    131

    Is Google AMP a ranking factor (for SEO)?

    Is Google AMP a ranking factor (for SEO)?

  2. #2
    Registered User
    Join Date
    Dec 2018
    Posts
    529
    Google AMP is certainly one of the key ranking factors for Search Engine Optimization (SEO). AMP stands for Accelerated Mobile Page. This open source tool is going to help people design web pages that are mobile compatible. Using AMP, you can create pages which load in a fraction of second.

  3. #3
    Senior Member
    Join Date
    Nov 2018
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    1,192
    Google AMP is certainly one of the key ranking factors for Search Engine Optimization (SEO). AMP stands for Accelerated Mobile Page. This open source tool is going to help people design web pages that are mobile compatible. Using AMP, you can create pages which load in a fraction of second.

  4. #4
    Senior Member
    Join Date
    May 2015
    Location
    UK
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    252
    As far as I know, Not always, If your website is perfectly optimized for mobile and it’s fast as jet plane Google will show basic version of website instead of AMP. And rank it higher

  5. #5
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,192
    No, AMP itself is not a ranking factor. AMP provides a set of benefits including increased speed, lazy loading, https, privacy preserved pre-rendering, etc. And all of these contribute to SEO. Additionally AMP pages with structured data have the ability to appear in Rich Search Results such as Google's News Carousel.

  6. #6

  7. #7
    Senior Member
    Join Date
    Mar 2020
    Posts
    799
    When an AMP page is available, it can be featured on mobile search as part of rich results and carousels. While AMP itself isn't a ranking factor, speed is a ranking factor for Google Search. ... On mobile search, the AMP icon helps users quickly identify pages that load quickly and smoothly.

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