Why Comprehensive Content Loses Rankings?

[Maria Jonas]

Comprehensive content can tend to drift off topic. Content that ranks well tends to be on topic. Content that ranks on page two of the search results tends to contain “side topics” that aren’t essential to the main topic.

[Naksh]

Thanks for sharing this with us

[WoodsPainting]

Comprehensive content can tend to drift off topic. Content that ranks well tends to be on topic. Content that ranks on page two of the search results tends to contain “side topics” that aren’t essential to the main topic.

For example, if the keyword phrase is “how to catch striped bass,” introducing place names (entities) like Cape Cod, Montauk and Rhode Island into your “comprehensive” web page about catching striped bass will alter the topic of the web page.

The page won’t necessarily rank for “how to catch striped bass” but it may begin to rank for the keyword phrase plus those geographic locations (entities).

[dennis123]

Hi Friends,
Here are possible causes of a dramatic Google ranking drop:

• You’ve Been Issued a Manual Action
• Your Site Has Been Hacked
• Someone Mistakenly Tagged Your Page(s) as Noindex
• Someone Mistakenly Added a Disallow Protocol to Your Robots.txt File
• Site Migration, Refresh, or Redesign Without Redirects
• The Content on Your Page Changed
• You Lost Some of Your Backlinks
• Someone Published Content That’s Better Than Yours
• Your User Experience Has Diminished
• The Keyword You’re Ranking for Has Volatile Search Results
• Sudden Change in Search Intent
• Google Algorithm Changes