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  1. #1
    Junior Member beingnaive's Avatar
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    What is AMP and why it is so crucial for better SEO results?

    Off time, Google is giving so much of importance to AMP pages. Why do you think it is so crucial to make the pages AMP friendly for better results in SEO?

  2. #2
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    It is assumed in 2019 AMP will gain more significant and greater importance as it decreases the image size, structure and text format that is why page loads quickly. AMP is mostly suggested in SEO as it is the more crucial part to get yourself in mobile load your pages quickly in mobile.

  3. #3
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    Dec 2018
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    The main benefit of AMP is speed.
    Although only a minor ranking factor, the load speed of a page can have other implications on the performance of the page. Recent studies by Google suggest that as a page's load speed increases from 1s to 5s the bounce rate increases by 90%.

  4. #4
    Senior Member
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    Aug 2018
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    AMP or Accelerated Mobile Pages enhance the browsing experience of mobile users. Since, the mobile devices have become prevalent and more and more people using their mobile devices to browse the internet, making sure your WordPress website is mobile-friendly is a must. AMP plugin helps you make your website mobile friendly as well as load it faster along with improving search engine rank. If the search engine will see that your website won’t load faster, it will not prioritize your website pages on search engine result. However, AMP-enabled websites have greater chances to get listed on top.
    WordPress Tips & Tutorials @ WPGuideline.com

  5. #5
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    AMP (pronounced A.M.P not “amp”) stands for Accelerated Mobile Pages. The title is fairly descriptive; they are pages that are designed to be fast-loading on mobile devices. The idea of AMP is to produce a lightning quick experience for internet browsers on a mobile device. The free, open-source framework allows you to build pages that work like a stripped-down version of your main pages, that function without the speed-taxing elements that impact load time. When a standard webpage has an AMP alternative available, a link to the AMP version is placed on the page via an HTML tag and this is what is served to the mobile device user.

    The AMP framework allows developers to build pages using three core elements; AMP HTML, AMP JavaScript and AMP Cache. The AMP HTML is HTML that has been extended with custom AMP properties. Most of the HTML used on an AMP page is standard HTML. However, there are some AMP-specific tags that enable performance improvements. AMP JavaScript is a JavaScript library that enables the fast rendering of AMP HTML pages. It ensures optimisations such as preventing third-party JavaScript from blocking the rendering of the page and keeping it out of the critical path. The AMP Cache is a content delivery network specifically for AMP documents. Most AMP pages are served via the Google AMP Cache which stores valid AMP documents and their resources and delivers them in its search results on mobile devices, providing a faster mobile user experience. by Followers Australia

  6. #6
    Registered User
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    According to searchengineland: Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor.

    SEO BENEFITS OF ACCELERATED MOBILE PAGES (AMP):
    1. Low Bounce Rate and More Time On-Site
    2. The Potential for Increased Ad Views
    3. Being Featured on the Google Search Top Stories Carousel Leads to a Higher Click-Through Rate (CTR)

  7. #7

  8. #8
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    Nov 2019
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    1. Increase web traffic and SERP's ranking: Loading time is a crucial component of SEO ranking. Google AMP pages are prioritized in their search algorithms and have a positive effect on search engine results pages (SERP).

  9. #9
    Senior Member
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    Sep 2019
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    AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking.

  10. #10
    Registered User
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    Feb 2020
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    When two pages have a similar ranking, the one with the better page load speed gets priority. Using AMP SEO pages, you won't have to worry about customizing your web content. Instead, it's easier for search engines like Google to discover your web page and determine your ranking.

  11. #11
    Senior Member
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    AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.
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