Reason for Sudden Change in Website Ranking
Reason for Sudden Change in Website Ranking
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect robots.txt rules and ranking losses are all other legitimate reasons why you may see a drop in website traffic.
Hi Friends,
Here are 11 points I like to check over if I notice that a site is experiencing lower monthly visits or a sudden decline in traffic:
- Algorithm updates
- Tracking errors
- Robots.txt rules
- Redirects
- Crawl errors
- Ranking losses
- XML sitemap changes
- Manual penalties
- De-indexing
- Cannibalisation
- SERP layout changes
Whenever Google makes changes in their algorithm, website rankings got fluctuated.
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Sudden Surge in New Links
Losing Quality Backlinks
Redirections While Rebranding
Algorithmic or Manual Penalties
Google Updates
Check On-Page Factors
Developmental Changes to the Website
Everything is Okay but Server Issues
Change in Online Search Trends
Change in CTRs
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect robots. txt rules and ranking losses are all other legitimate reasons why you may see a drop in website traffic.
Often ranking drops are caused by large changes in a website. Google keeps making changes to its algorithm, which is another reason of the drop.
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