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  1. #1
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    Dec 2018
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    544

    What’s the difference between BERT and RankBrain?

    What’s the difference between BERT and RankBrain?

  2. #2
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    Dec 2018
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    643
    BERT does not replace RankBrain, it is an additional method for understanding content and queries. It's additive to Google's ranking system. RankBrain can and will still be used for some queries. But when Google thinks a query can be better understood with the help of BERT, Google will use that.

  3. #3

  4. #4
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    Nov 2019
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    Philippines
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    BERT is an an additional algorithm or should I say an upgrade to RANKBRAIN. So basically, it improves how google understand and analyze search queries.

  5. #5

  6. #6
    Registered User
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    Nov 2019
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    2,528
    BERT is said to be the most significant update to Google's algorithm since RankBrain, but what's the difference between the two machine-learning programs? ... RankBrain focuses on keywords and past searches, while BERT focuses on understanding how the words in a query relate to one another.

  7. #7
    Senior Member
    Join Date
    Nov 2018
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    1,348
    BERT is said to be the most significant update to Google's algorithm since RankBrain, but what's the difference between the two machine-learning programs? ... RankBrain focuses on keywords and past searches, while BERT focuses on understanding how the words in a query relate to one another.

  8. #8
    Senior Member
    Join Date
    Mar 2020
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    1,214
    BERT has not replaced RankBrain, only supplements it. Google uses multiple methods to understand a query, meaning that BERT could be applied on its own sometimes even with Rankbrain alongside other algorithms /signals depending on the nature of the search phrase .

  9. #9
    Registered User
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    Nov 2020
    Location
    France
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    312
    BERT is not a replacement for RankBrain, but rather a supplement to the technology. Both algorithm updates share the similar goal of improving user experience and the relevancy of search results.

  10. #10
    Senior Member
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    Jun 2013
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    RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
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  11. #11
    Senior Member
    Join Date
    Aug 2020
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    1,517
    BERT does not replace RankBrain, it is an additional method for understanding content and queries. It's additive to Google's ranking system. RankBrain can and will still be used for some queries. In fact, a single query can use multiple methods, including BERT, for the understanding query.

  12. #12

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