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  1. #1
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    Nov 2019
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    What is Life Time Value and How to Track It in Google Analytics ?

    What is Life Time Value and How to Track It in Google Analytics ?

  2. #2
    Registered User
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    Dec 2018
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    643
    Last year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business.

  3. #3
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    Jan 2019
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    Tracking Customer Lifetime Value In Google Analytics. In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas.

  4. #4

  5. #5
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    Nov 2019
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    Life time value:Life time value is also called as Customer life time value(CLV). customer lifetime value (CLV) is a metric that represents the total net profit a company makes from any given customer. CLV is a projection to estimate a customer's monetary worth to a business after factoring in the value of the relationship with a customer over time.

    Tracking life time value:
    Lifetime Value data is available in all Analytics accounts. No changes to the tracking code are necessary.

    1.To open the Lifetime Value report:
    2Sign in to Google Analytics.
    3.Navigate to your view.
    4.Open Reports.
    5.Select Audience > Lifetime Value.

  6. #6
    Senior Member
    Join Date
    Jul 2019
    Posts
    582
    lifetime value google analytics Basically it is about tracking customer Lifetime’s Value. It is a prediction of the value a customer will have over their lifetime with your company or brand. It will make you understand how different users are valuable to your business based on lifetime performance.

  7. #7
    Senior Member
    Join Date
    Mar 2020
    Posts
    1,214
    Measure lifetime value (LTV) for users acquired through different channels. The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. For example, you can see lifetime value for users you acquired through email or paid search.

  8. #8

  9. #9
    Registered User
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    Feb 2021
    Location
    Paris
    Posts
    45
    The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business.

  10. #10

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