What is Life Time Value and How to Track It in Google Analytics ?
What is Life Time Value and How to Track It in Google Analytics ?
Last year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business.
Tracking Customer Lifetime Value In Google Analytics. In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas.
The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently a maximum of 90 days).
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Life time value:Life time value is also called as Customer life time value(CLV). customer lifetime value (CLV) is a metric that represents the total net profit a company makes from any given customer. CLV is a projection to estimate a customer's monetary worth to a business after factoring in the value of the relationship with a customer over time.
Tracking life time value:
Lifetime Value data is available in all Analytics accounts. No changes to the tracking code are necessary.
1.To open the Lifetime Value report:
2Sign in to Google Analytics.
3.Navigate to your view.
4.Open Reports.
5.Select Audience > Lifetime Value.
lifetime value google analytics Basically it is about tracking customer Lifetime’s Value. It is a prediction of the value a customer will have over their lifetime with your company or brand. It will make you understand how different users are valuable to your business based on lifetime performance.
Measure lifetime value (LTV) for users acquired through different channels. The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. For example, you can see lifetime value for users you acquired through email or paid search.
Through Google analytics features, you can easily track lifetime value of a website.
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The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business.
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